How much did things cost in 1964?

These are prices of some sample items in 1964.

How much were these prices for someone on an average income in 1964? To get a feel for this, I have adjusted them for the increase in incomes from 1964 to today. You can see these adjusted prices in the column 'Income adjusted'.

1964 priceIncome adjusted
Gallon of petrol5s 1d£13
Pint of beer2s 3d£5.60
Bulmer's Dry Cider 38 fl. oz.2s 9d£6.90
20 cigarettes4s 11d£12
Pint of milk9d£1.90
19" KB Westminster black & white TV (Currys)59½ guineas£3,100
The Daily Mirror newspaper3d to 4d62p to 83p
Average house price£3,092£150,000
Pepsi Cola can (Vivo)10½d £2.20
Ford Cortina car£624£31,000
Elite refrigerator£37 16s£1,900
Hotpoint Supermatic LB - twin-tub washing machine£87 3s£4,400
Hoover Keymatic 3224 - automatic washing machine£99 15s£5,000
Kenwood Chefette mixer£11 16s£590
Pyrosil coffee percolator (stove top)£5 17s 9d£290
Pedigree Zephyr pram£19 19s 6d£1,000
Qualcast Punch Mk VII petrol lawnmower£29 19s 6d£1,500
Wall's pork sausages 1lb3s 4d£8.30
Macleans Value toothpaste - tube3s 2d£7.90
½lb margarine (Vivo)7½d£1.60
St. Michael Y-fronts 5s 6d£14
Moulton Standard M1 small wheel bicycle£26 9s 6d£1,300
1 cwt of coal delivered8s to 12s£20 to £30
Gloy glue 1oz1s 6d£3.80
Ekco Princess electric blanket£10 0s 2d£500

Prices are in pounds, shillings and pence.

Some shops priced more expensive items in guineas. A guinea is one pound and one shilling or £1.05.

The income adjusted prices are based on the Bank of England's Three Centuries Macroeconomic Dataset Version 2.3 - 30 June 2016. I have updated the income figures based on the ONS: Series code KAB9, adjusted to bring the figures inline with the Bank of England's.

For a comparison of prices in 1964 adjusted for inflation see Infation adjusted prices for 1964

By Steven Braggs, November 2021, updated May 2022

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