How much did things cost in 1968?

These are prices of some sample items in 1968.

How much were these prices for someone on an average income in 1968? To get a feel for this, I have adjusted them for the increase in incomes from 1968 to today. You can see these adjusted prices in the column 'Income adjusted'.

1968 priceIncome adjusted
Gallon of petrol6s 2d£12
Pint of beer2s 6d£4.90
20 cigarettes4s 10d£9.40
Pint of milk10½d£1.70
Large loaf of bread1s 4d£2.60
25" Baird 701 colour TV£279 6d£11,000
25" Baird colour TV rental per week26s 6d to 40s£52 to £78
19" Pye black & white TV (Currys)66 guineas£2,700
The Daily Mirror newspaper4d to 5d65p to 81p
Average house price£3,996£160,000
1lb of Anchor butter (Tesco)2s 10d£5.50
Pepsi Cola (Tesco)9½d £1.60
Ford Cortina car£809£32,000
Hotpoint Iced Diamond 50 refrigerator£58 14s 7d£2,300
Servis Supertwin 3 - washing machine (Currys)69½ guineas£2,900
Hoover Keymatic de luxe 3203 - automatic washing machine£125 4s 11d£4,900
Coston Classic dishwasher£130 9s 11d£5,100
Hoover constellation 867A - vacuum cleaner£23 11s 2d£920
Kenwood Chefette mixer£12 12s£490
Kodak Instamatic 304 automatic camera£21 18s 6d£860
Olympia Splendid 66 portable typewriter£28£1,100
Family pack of Golden Wonder crisps (Tesco)1s 8d£3.30
1lb Stork margarine (Tesco)1s 6d£2.90
Ray Ban GF sunglasses with glass lenses and metal frames£4 10s 6d£180
Raleigh RSW 14 children's bicycle£19 19s 6d£780

Prices are in pounds, shillings and pence.

Some shops priced more expensive items in guineas. A guinea is one pound and one shilling or £1.05.

The income adjusted prices are based on the Bank of England's Three Centuries Macroeconomic Dataset Version 2.3 - 30 June 2016. I have updated the income figures based on the ONS: Series code KAB9, adjusted to bring the figures inline with the Bank of England's.

For a comparison of prices in 1968 adjusted for inflation see Infation adjusted prices for 1968

By Steven Braggs, November 2021, updated May 2022

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