Trophy Taverns

Matchbox labels from Trophy Taverns collected in the 1970s
Matchbox labels from Trophy Taverns collected in the 1970s

Whitbead started Trophy Taverns around 1971. It was their answer to the Berni Inn. Trophy Taverns originally operated two hundred and thirty pubs, restaurants and hotels in the West Midlands, South Wales, Devon and Somerset.

Trophy Taverns offered similar food to Bernis. There was a selection of mains, mostly served with thin-cut chips. Their plaice and chips were particularly tasty.

There were also the classic 1970s' floater coffees on offer.

Like Berni, the predominant colour in the branding was red.

In 1974 the first Beefeater opened. Whitbread eventually converted some former Trophy Taverns to Beefeaters. By 1979 Beefeaters were operating in the South East, Trophy Taverns in the South West and Duttons Grill Rooms in the North. [1]

Trophy Taverns from the 1970s

These pubs and hotels were Trophy Taverns in the 1970s:

Read more:

References

[1] 'A good year's progress' published in The Guardian, 8 July 1979, page 25.

By Steven Braggs, March 2021

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Retrowow - vintage, retro and social history

20th Century History ★ Antiques & Collectibles

Retrowow - vintage, retro and social history

★ 20th Century History ★ Antiques & Collectibles ★