Ford cars of the 1970s
Looking at the range of Ford cars in the 1970s and their model policy, it is easy to see why Ford did better than British Leyland (BL).
Two models launched at the end of the 1960s, the Escort and Capri, were huge sellers in the 1970s. They redefined their market. The Escort for small cars and the Capri created a completely new market for a stylish coupé capable of transporting a family of four in comfort at a price average car buyers could afford.
The Ford Fiesta, launched in 1976, was a completely new model that became an instant success in the super-mini class.
The Cortina remained Britain's top seller for most of the 1970s. The range gradually improved through small revisions and new models. The Cortina MkV of 1979 was a completely different car to the outgoing MkII model from 1970. BL by contrast struggled to keep the Marina in contention.
A complete list of Ford cars from the 1970s is:
- Ford Fiesta MkI 1976-1984
- Ford Escort MkI 1968-1974
- Ford Escort MkII 1974-1980
- Ford Cortina MkII 1966-1970
- Ford Cortina MkIII 1970-1976
- Ford Cortina MkIV 1976-1979
- Ford Cortina MkV 1979-1982
- Ford Capri MkI 1969-1974
- Ford Capri MkII 1974-1978
- Ford Capri MkIII 1978-1987
- Ford Zephyr MkIV 1966-1972
- Ford Consul 1972-1975
- Ford Granada MkI 1972-1977
- Ford Granada MkII 1977-1985
- Ford Transit MkI 1965-1977
- Ford Transit MkII 1977-1986
Read more
- Ford cars of the 1970s - USA
- Ford cars of the 1950s
- Ford cars of the 1960s
- Ford cars of the 1980s
- Vauxhall cars of the 1970s
- Austin cars of the 1970s
- Britain's best selling cars from the 70s
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