Ford cars of the 1970s

Ford Escort Mk2 1976-7
Ford Escort Mk2 1976-7

Looking at the range of Ford cars in the 1970s and their model policy, it is easy to see why Ford did better than British Leyland (BL).

Two models launched at the end of the 1960s, the Escort and Capri, were huge sellers in the 1970s. They redefined their market. The Escort for small cars and the Capri created a completely new market for a stylish coupé capable of transporting a family of four in comfort at a price average car buyers could afford.

The Ford Fiesta, launched in 1976, was a completely new model that became an instant success in the super-mini class.

The Cortina remained Britain's top seller for most of the 1970s. The range gradually improved through small revisions and new models. The Cortina MkV of 1979 was a completely different car to the outgoing MkII model from 1970. BL by contrast struggled to keep the Marina in contention.

A complete list of Ford cars from the 1970s is:

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Retrowow - vintage, retro and social history

Mid Century ★ Facts & Figures ★ Collectibles

Retrowow - vintage, retro and social history

★ Mid Century ★ Facts & Figures ★ Collectibles ★