COID design index

Design Centre logo, 1960s from Blundell Slide Rule box

This is a list of products from the Council of Industrial Design (COID) Index from 1959 to 1969. The Design Index was a list of products selected by the Council which represented the best of British design.

The COID was set up in 1944 with the idea of improving the design of British products to help exports after the War ended. It opened the Design Centre in Haymarket, London in 1956 and started the Design Index in 1958.

In the 1959 over 10,000 products were in the index.

Products selected for the Design Index could be displayed in the Design Centre and manufacturers could use the distinctive triangle (right) on their products and advertising.

Although the work of COID may have helped promote good design, it did not raise the standard of British products sufficiently to protect against the onslaught of imports from the Far East and Europe once our markets became more open.

Selection for the Design Centre may have been a seal of good design, but beyond a basic technical assessment of some products, the Council did not rate the functional performance of the products selected. However, often good design and good usability went hand in hand.

The Consumers Association (Which?) magazine reviewed certain seals of approval, but did not attach that much credence to the Design Centre triangles. Which? championed the interests of the consumer and tested both home grown and foreign products and gave, as they do now, impartial buying advice. They felt the Design Centre Triangle was a piece of information that consumers could use, but that alone should not be taken as a good reason for buying the product.

Since the COID only reviewed British products it is easy to see the development of the UK's industry at that time. Washing machines, vacuum cleaners and 'fridges are well represented, but UK manufacturers were already struggling with electronics and cameras. By the end of the 1960s, the Japanese transistor radio had all but killed off British products.

This is a list of products which were in the COID Design Index from 1959 to 1969. I have compiled the list from the Consumers' Association (Which?) reports from that period. The dates indicate the date Which? reviewed the products, along with any additional information.

This list is not exhaustive. It does not include non-consumer products or ceramics, which were not tested by Which?

Consumer electronics

Portable radios

  • Bush TR90 - 1962
  • Bush TR106L - 1965
  • Hacker Sovereign Mk2 RP25 - 1969
  • HMV 2114 - 1965
  • Roberts R200 - 1962
  • Ultra TR70 - 1962

Record players

  • Bush SRP31C - 1963
  • Murphy A426G - 1963

Hi-Fi equipment

  • Armstrong 222 stereo amplifier - 1966
  • Armstrong 223 stereo radio tuner - 1966
  • Garrard 401 turntable - 1965*
  • Goodmans Maxim speakers - 1967
  • Rogers Cadet Mk III amplifier - 1967
  • Rogers Wafer speakers - 1967
  • Quad FM Stereo radio tuner - 1968
  • Sonotone Solent speakers - 1967
  • Tripletone Solid State 8 + amplifier - 1967

Tape recorders

  • KB WT 20 - 1965
  • Grundig TK 140 - 1967
  • Truvox PD102 - 1968

Television sets

  • Bush TV 85 - 1960
  • Ekco T344 - 1960
  • Murphy V410- 1960
  • GEC BT455DST - 1964
  • Regentone 197 - 1964
  • Rediffusion NT1901 Dover - 1966

Portable televisions

  • KB KV003 Featherlight 11" - 1965

Time switches

  • Welcome '20' - 1963
  • Timeset - 1963

Telephone answering machines

  • Tel-Stor - 1965

Telephones

  • Deltaphone - 1966*

Photographic and optical equipment

Cameras

  • Kodak Instamatic 304 - 1968

Slide projectors

  • Kodaslide 40 - 1962
  • Kodaslide 50 - 1962
  • Aldis XT150 - 1962
  • Aldis SN12 - 1966
  • Aldis QI24 - 1966
  • Rank Firefly - 1966
  • Rank Hylite - 1965*

Binoculars

  • Barr & Stroud CF18 - 1969 [exhibited in the Britain Can Make it Exhibition, 1948 and presumably in the Design Index from day one.
  • Barr & Stroud CF24 - 1969
  • Ross Solaross - 1960 [Introduced 1957]

Slide viewers

  • Boots Star - 1968
  • Kodak Kodaslide - 1960
  • Paterson Majorview 35 - 1960
  • Paterson Slide Viewer - 1960
  • Paterson Viscount - 1968
  • Paterson Trident - 1968
  • Paterson Royal - 1968

Kitchen/Household equipment

Gas cookers

  • Cannon de Luxe A134D - 1966
  • Cannon Super de Luxe A133/SD/2 - 1966
  • Cannon Super de Luxe - 1969
  • Flavel Equerry - 1961
  • Flavel Herald Automatic - 1969
  • Main White Rose Two - 1969
  • New World 42A - 1961
  • New World 43X - 1965
  • Parkinson Cowan Renown Super Seven - 1961
  • Stoves Newhome X7A - 1961

Electric Cookers

  • Belling Compact 3/30T - 1966
  • Belling Compact Super Four - 1969
  • Belling Classic Super Fifty - 1966
  • Belling Classic Super Sixty - 1969
  • English Electric Double Oven 2042A - 1966
  • GEC Carlton 4 - 1969
  • Hotpoint 6041 - 1966
  • Hotpoint 6142 - 1969
  • Jackson Topline - 1969

Solid fuel stoves

  • Courtier 200 - 1965

Refrigerators

  • Electrolux New 40 - 1962
  • Electrolux Model 25 - 1963
  • Electrolux S56 - 1964
  • Electrolux 46 - 1968
  • English Electric Slimline 41 - 1962
  • English Electric Slimline Junior 7507 - 1963
  • English Electric Slimline 51 7510 - 1964
  • Fridgidaire SheerLook DB-50 - 1962
  • Fridgidaire SheerLook MB-40T - 1963
  • Hotpoint Iced Diamond Super F50 - 1962
  • Hotpoint Iced Diamond Super 5 G50 - 1964
  • Hotpoint Iced Diamond 65 - 1965
  • Hotpoint Iced Diamond 40 - 1966
  • Hotpoint Iced Diamond 50 - 1966/1968
  • Hotpoint X37 - 1963
  • Lec Dual Zone P52 - 1969
  • Morphy-Richards B350A - 1963
  • Morphy-Richards A350B - 1963
  • Morphy-Richards Polar Star PLR500 - 1968
  • Prestcold Packaway 3 - 1963
  • Philips Snow Queen - 1963
  • Tricity Vogue TR466 - 1966

Dishwashers

  • Colston Mark IV - 1965
  • Colston Classic - 1968
  • Colston Turbo Jet - 1968
  • Kenwood Model A1212 - 1968

Spin Driers

  • Acme - 1959
  • Burco Spin SE1 - 1968
  • Creda Debonair - 1959
  • Frigidaire Cascade - 1959
  • Fridgidaire Dri-Spin Pumpaway SPJ - 1968
  • Hoover Spinarinse - 1959
  • Hoover Spinarinse 3012 - 1968
  • Hoover 3007 - 1968
  • Hoover 1005 - 1968
  • Morphy-Richards ASG 1001 - 1968
  • Parnall Auto-Dry TD67 - 1969
  • Servis Supadry Mk24 - 1969

Air driers

  • Burco DDA1 Drip-Dry-Air (Electric Cabinet) - 1965
  • Dean Mark 1 (Gas Cabinet) - 1965

Vacuum cleaners

  • Electrolux 64 - 1963/1966
  • Electrolux 65 - 1960/1963/1966
  • Electrolux 80 - 1968
  • Electrolux 90 - 1966
  • Electrolux Automatic 100 - 1968
  • Electrolux 152 - 1968
  • GEC DM 540 (cylinder) - 1960
  • Goblin 102 - 1968
  • Hoover Junior (upright) - 1960
  • Hoover Junior 1338 - 1963
  • Hoover Junior A1334 - 1966
  • Hoover Junior 1346 - 1968
  • Hoover Constellation - 1960
  • Hoover Constellation 862 - 1963
  • Hoover Constellation 867A - 1968
  • Hoover Cylinder - 1960
  • Hoover 417E
  • Hoover Harlequin Cleaner 419 - 1968
  • Hotpoint Master Cleaner - 1966
  • Hotpoint Master Cleaner 3300 - 1968
  • Hotpoint 3210 - 1966
  • Hotpoint Light and Easy - 1968
  • Morphy-Richards VBA - 1960
  • Morphy-Richards Cylx - 1963
  • Phoenix Popular Mk II - 1963

Carpet Sweepers

  • Newmaid - 1960
  • Fleetway Swift - 1960
  • Ewbank Sprite - 1960
  • Ewbank Queen - 1960

Mixers

  • Burco HM50 - 1964/1968
  • Cannon Power-Maid 6500 - 1962
  • Kenwood Chefette - 1962
  • Kenwood Chefette A320 - 1964
  • Kenwood Chefette A340 - 1968
  • Kenwood Chef A701 - 1962
  • Kenwood Chef A701/A - 1969
  • Sunbeam Mixmaster De-Luxe X12BW - 1962
  • Sunbeam Standard Mixmaster - 1969

Electric kettles

  • Hotpoint Hi-speed Super 4021 - 1969
  • Russell Hobbs K2 - 1963
  • Sona J910 - 1963
  • Swan Royal CH112 - 1969
  • Swan Royal CH113F - 1969
  • Swan Royal CH114F - 1969

Washing machines (automatic)

  • English Electric Liberator - 1962
  • English Electric Liberator Tumble-Wash 4022 Mk2 - 1965
  • English Electric Reversomatic De Luxe 474 - 1969
  • Hoover Keymatic - 1962
  • Hoover Keymatic 3224 - 1964
  • Hoover Keymatic 3226 - 1966
  • Hoover Keymatic de Luxe 3203 - 1967
  • Hoover Keymatic de Luxe 3223H - 1969
  • Hoover Automatic 3221H - 1969
  • Hotpoint Automatic 1501 - 1966
  • Hotpoint Automatic 1502 - 1969
  • Parnall Spinwasher de Luxe EW 601 H - 1965
  • Philips HN 3109 - 1969

Washing machines (twin tub)

  • Burco Twenty One Mk3 - 1967
  • Hoover 65 - 1964
  • Hoovermatic - 1964
  • Hoovermatic 3301 - 1965
  • Hoover Twosome - 1965
  • Hoover Twosome 1321A/3012 - 1967
  • Hotpoint Supermatic - 1964
  • Hotpoint Supermatic 1420 - 1965
  • Hotpoint Supermatic 1450 - 1967
  • Hotpoint Twin Six LSB - 1964
  • Philips Top Twin De Luxe - 1964
  • Philips Top Twin De Luxe HA 8030 - 1967

Non-stick frying pans

  • Crown Merton 505N - 1966

Non-stick saucepans

  • Crown Merton Matchmaker 910NT - 1969
  • Crown Merton De Luxe 510N - 1969
  • Tower Two - 1969

Stainless Steel saucepans

  • Crown Merton Stainless Plus range - 1965*

Electric Irons

  • Best Steam-o-Matic S1/E1- 1962
  • Hoover 4554 - 1967
  • Morphy Richards Atlantic LA/75/3 - 1962/1967
  • Morphy-Richards Atlantic 1000 LCA 10 - 1967
  • Morphy-Richards Senior CA75 - 1962
  • Morphy-Richards Classic NL/10 - 1967
  • Morphy-Richards STA/S - 1967
  • Sunbeam Ironmaster Ballerina XA11A - 1962

Ironing boards

  • Sit-At De Luxe - 1964

Toasters

  • Morphy-Richards TOS - 1963

Kitchen scales

  • Salter 33 - 1962
  • Salter 54 - 1962
  • Waymaster 105 - 1962
  • Waymaster 110 - 1962

Tin Openers

  • RD Universal - 1963
  • Nutbrown Master - 1963
  • Prestige 84 - 1963

Electric Radiant heaters

  • Revo Winchester - 1964

Infra-red heaters

  • Dimplex IRD/1000/N - 1967

Electric fan heaters

  • Belling 101 - 1964/1968
  • Hoover 3000 - 1964
  • Hotpoint 4240 - 1968
  • Philips Mini-Turbo HD3203 - 1968
  • Rima 405 - 1968

Gas Fires

  • Cannon Icebreaker K18 - 1969
  • Flavel Debonair - 1964
  • Leisure Gay-Glow -1964
  • Main Caribbean 2 - 1969
  • Main Quintet -1964
  • Parkinson Cowan Roma - 1969
  • Radiant Crystalglow 604 - 1969
  • Radiation Rado-Vecta - 1964
  • Radiation BC Ten - 1965
  • Radiation Crystalglow Mk II - 1965
  • Valor 75 AG - 1969
  • William Sugg Caprice - 1964

Oil convector heaters

  • Aladdin De Luxe 3301 - 1964
  • Rippingilles Sunvector - 1965

Electric Storage heaters

  • ConStor N 30 - 1965
  • Electrolux GU 22 - 1966
  • Lucas Slimline Climastor S21T MkIIA - 1967
  • Tyrad D251 - 1967
  • Tyrad D202 - 1967

Electric convector heaters

  • Morphy-Richards Sheerline SHL - 1969
  • Morphy-Richards Shannon CV20 - 1969

Paraffin heaters

  • Aladdinette - 1969
  • Rippingilles Sunvector S - 1969
  • Valor Module 1 - 1969
  • Valor Module 2 - 1969
  • Valor Module 3 - 1969

Water heaters

  • Santon D18 - 1967
  • Ascot G515/1 - 1967
  • Ascot G525/1 - 1967

Extractor fans

  • Vent-Axia - 1964
  • Xpelair - 1964

Vacuum Flasks

  • Aladdin Escort - 1967
  • Aladdin Continental - 1967
  • Aladdin Wide- Mouth - 1967
  • Insulex Jug - 1967
  • Insulex Food Jar - 1967
  • Isovac Gold Seal - 1960
  • Sunshine E16 (Woolworth's) - 1967
  • Sunshine P16 (Woolworth's) - 1967
  • Thermos 16 - 1960
  • Thermos 16Q - 1960
  • Thermos 21 - 1967
  • Vacco Master Stripes design - 1960
  • Vacco de Luxe - 1967
  • Vacco Tea - 1967
  • Vacco Master - 1967
  • Vacco Mater Food Jar - 1967

Blankets

  • Lan-Air-Cel Ulstron (polypropylene) - 1965
  • Honeycomb Moonweave Bri-nylon - 1965

Waste disposal systems

  • Kenwood Waste-Away - 1968
  • Wastrel 203 - 1968
  • Maxmatic Deluxe - 1968

Accessories

Ballpoint pens

  • Bic Crystal - 1959
  • Bic Clic - 1959
  • Tallon Sheerline - 1959
  • Papermate - 1959
  • Parker T-Ball Jotter - 1959
  • Biro Stylist - 1959

Watches (men's)

  • Ingersoll B670

Portable Typewriters

  • Imperial Good Companion 6 - 1962
  • Olivetti Lettera 22 - 1962

Shavers

  • Milward Courier
  • Philishave 3 De Luxe HP1112 - 1969
  • Ronson 21 - 1965/1969
  • Ronson K Type - 1969
  • Ronson M Type - 1969
  • Sunbeam Shavemaster 555 - 1965

Suitcases

  • Antler Airstream - 1967
  • Antler Airway - 1967
  • Antler Zenith - 1967
  • Crown Geneva - 1967
  • Pendragon Cambridge - 1967
  • Pukka 641 - 1967
  • Pukka 651 - 1967
  • Pukka Ziperior - 1967
  • Revelation Grand Prix II - 1967
  • Revelation Silver Line - 1967
  • Revelation Superlight - 1967
  • Victor Volant - 1967

Hair dryers

  • Morphy-Richards HDA3 - 1967
  • Rima 155 - 1967

Sleeping bags

  • Black's Club - 1968
  • Black's Icelandic - 1968

Tools

Electric Drills

  • Arcoy 312-1 - 1966
  • Arcoy 375-2 - 1966
  • Black & Decker D400 - 1966
  • Black & Decker D500 Type 2 -1959
  • Black & Decker D500 Type 5 - 1963
  • Black & Decker D520 - 1966
  • Black & Decker D720 - 1966
  • Black & Decker D800 Type 6 - 1963
  • Black & Decker D820 - 1966
  • Black & Decker Power Driver - 1966
  • Black & Decker Super Power Driver - 1966
  • Wolf Cub Master Type A -1959
  • Bridges Neonic DR2T MKII -1959
  • Selecta Power Pak -1959
  • Selecta Two-Speed 4500 -1959
  • Selectra Selectramatic - 1963
  • Stanley-Bridges Neonic DR2T Mk5 -1963
  • Stanley-Bridges Neonic DR5S Mk4 -1963
  • Stanley-Bridges Neonic DRCD De Luxe Mk1 -1963
  • Stanley-Bridges Wasp - 1966
  • Stanley-Bridges DR4T - 1966
  • Stanley-Bridges Double Diamond - 1966
  • Wolf Safetymaster -1959

Lawnmowers

  • Atco (hand mower) - 1965
  • Atco 14 - 1969
  • Flymo Domestic - 1969
  • Ransomes Ajax - 1960
  • Ransomes Fourteen Mk2 - 1969
  • Suffolk Super Swift (hand mower) - 1965
  • Suffolk Super Punch - 1969

Garden cultivators

  • Auto Culto 65 - 1965
  • Midgi Culto - 1965

Spades

  • Wilkinson 472 - 1969
  • Wilkinson 471 - 1969

Toys

Model car race tracks

  • Wrenn formula 152 - 1966

Children's bicycles

  • Raleigh Nippy - 1968
  • Tri-ang Folda-byke - 1968
  • Pavemaster TP14D - 1968
  • Raleigh RSW 14 - 1968

Dolls

  • Amanda Jane - 1969
  • Sasha & Gregor - 1969

Curtain tracks

  • Harrison Glideway 950P - 1968
  • Rolls Superglide - 1968
  • Rufflette Trimtrack - 1968
  • Silent Gliss No. 1016 - 1968
  • Silent Gliss 1025 -1968
  • Swish De-Luxe - 1968

Motor cycle helmets

  • Owen's Skulgarde - 1968
  • Stadium 245 Clipper- 1968
  • Stadium 250 Project 2- 1968
  • Stadium 253 Project 3- 1968
  • Stadium 254 Project 4- 1968
  • Standard Everoak- 1968

Baths

  • Ideal Standard Lowline - 1968
  • Vogue (Allied Ironfounders) - 1968
  • Vogue 1700+ (Allied Ironfounders) - 1968
  • Curran Steel Bath - 1968

* indicates the source is Design Magazine. The date given is the date that the product was introduced.

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"I have various items from old house clearance such as New World 43x gas cooker and old clothes spinner etc., all in good working order and condition. Where could I go to try to sell them as otherwise they will go to recycling. Thank you." Brigid Stack 26/05/2015
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